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Challenges to localize web |
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Some international companies have executed localization projects, but due to lack of resource in the industry, projects were not successfully completed as expected. Those websites have inherent defects such as: Poor
Design The first job of web localization is to ensure the style in consistence. The development of headquarter websites at least lasts for 5 or 6 years. After several revisions, the design and the layout of website become standardized and modeli zed. But the designers of Chinese websites are not as experienced as their countpart in headquarters are. It is relatively difficult for local webmasters to follow headquarter templates. That is why some of Chinese websites are simply and roughly designed. Thin Content Restricted by design of web frame work, some Chinese sub-websites contain only limited information of products and services, and link the major part of contents to their HQ's web sites. Visiting such websites is just as reading an English book with Chinese cover. Information does not flow to China, but stays where it is. Flat
File Structure The file structure of a certain amount of local websites is as flat as single level, and files are not put into different categories and folders. Although it normally occurred in smaller web sites, but just imagine, if HQ updates some web files, how can webmaster find corresponding Chinese files among hundreds of files? Even further, what if HQ updates different files daily? lack
of synchronization No matter how ideal the quality Chinese website is, the Chinese subsidiaries all face the same trouble, synchronization with HQ. The latest update of some Chinese web sites was about half year ago, while their HQs update websites daily. Please understand that people are tired of listening the same information for 6 months. Out of dated information makes the website dull. กก |
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Reasons... |
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