Should
the businesses like to surf on the globalization
wave which is billowing towards, they'd better to sharpen localization
tools to shape their surfboards.
Easily
connecting to the world, Internet is undoubtedly the most cost-effective medium, which brings enterprises never-heard business
opportunities and room of profit. The best marketing experts
immediately mark web localization
with high priority in the task list, since
the job is the first step into local market.
What
is web localization?
Web
localization is a very detailed and complex process, much more than
translation of English contents.
The
ideal outcome is to present local contents
in corporate style on the localized web site .
Who
need to localize their web site?
For
example, some famous world-wide companies entered Chinese market,
hiring the most talented employees and
located in the most reputable business
centers. Yet, also as part of their Corporate Image, each of
their local websites contains only 4 or 5 poor-designed pages,
which adversely affect the corporate image and
devalue the brand.
Besides,
the hyperlinks to the headquarter web site force the local potential
clients to read English, which they are not familiar with,
to obtain product information. This
does decrease the business! According to IDC
report, 4 times web users would purchase from
native web site.
When
is right time to localize web site?
Be
frankly, It
is already late to localize web sites. If
you are still hesitated whether to take the
project
into action,
it is certain that your competition isn't.
Irresolute
consideration will be resulting in miserable lose.
It
is no time to think, but to localize your website
today!
Core
- Committed to responsibilities
To
have a perfect local website, a team of highly skilled translators, web
designers and project managers is required.
With
rich resource you need for the project,
Core
is a such team. Core can quickly
implement your localization strategy, positioning you better in
the local market.
Core
develops a unique client-based localization solution to shorten
the time frame of localization projects.
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